(JM) Good design is not yet a common tool in the paraglider industry. Advance is differently minded. The progressive company based in Thun, Switzerland, is one of the world leaders in paragliding equipment and has recognized that professional design is an added value. With the design of the Advance paraglider range, BMCO courageously defends the point of view that less can be more in the sports industry too and that smart reduction can eventually lead to a high recognisability and a timeless appearance. The complex materials make it way more than picking colors. Photos ©Advance.