As a natural extension to On’s shoes, BMCO has designed the first commercial On Apparel collection for SS16 focusing on running wear essentials. 1.5 years in the making On Apparel has been developed with the same uncompromising attention to detail as the award winning shoes. We tend to think that it takes a lot of effort to make something that seems effortless. Highly technical & functionally driven, all pieces use design cues from various streetwear classics from Mackintosh jacket to sweatpants and a muted color palette
to blend into the urban environment. Photos ©On

Apparel SS16