(TAB/JM/XJC) A watch stripped from its original function, boldly presenting itself simply as a piece of jewellery? BM-X is a discussion piece about the sedimented state of the watch industry. A counter force to the wave of smart watches. An ode to the watch as a physical object, making subtile references to the great classics and striving for the perfect proportions.
Photos © Cedric Widmer & BMCO