(TAB/JM) RADO Switzerland traditionally produces watches made out of high tech ceramics. A great material - but not easy to explain to customers. BMCO was commissioned to design several objects for RADO which visualise and explain the process of producing ceramics and which could be integrated into the existing RADO retail structures. The result is a series of objects inspired by laboratories and scientific equipment to help the vendors as well as the buyers to understand the brand better. Photos ©BMCO / @Philipp Haenger

Ceramics Learning Objects