When a popular watch company achieves to reduce the number of parts used in a mechanical watch - often synonymous for high-end artisanal watchmaking - from over 200 to 51, this calls for a special celebration. Swatch introduces its groundbreaking innovation, the Sistem51, in a dedicated store at famous Bahnhofstrasse in Zurich. We distill the ingredients of the Sistem51 to its essence and express this process in a pop up store in typical Swatch manner. What starts as a one-off in Zurich is eventually implemented thirty times all over the world. Photos ©Swatch / ©Cédric Widmer

Sistem51